How Cath Kidston is driving direct marketing through content

Cath Kidston teased consumers with email content in the run up up to the launch of its Disney collaboration.Fashion and homeware brand Cath Kidston is taking a content-focused approach to direct marketing, with a particular focus on email to showcase the lifestyle appeal of its in-house designed prints.
Ecommerce director Lynn Ritson says email is particularly useful in building excitement in the lead up to key events, such as the release of the brand’s first collaboration w