How Cancer Research UK is using virtual reality to create personalised experiences

Cancer Research UK has combined virtual reality and personalisation to create an immersive experience to recognise the 100,000 people who have left the charity a gift in their will.
Working with agency Atomic London, Cancer Research UK invited friends and family of the benefactors to the RHS Hampton Court Palace Flower Show between 4 and 10 July to experience the Life Garden, a field of 100,000 virtual flowers each bearing the name of a supporter, which came to life when viewed through the