How BT’s new TV push is positioning it as a quad-play giant

In the last three years BT has transformed itself from contracting by 3% a year in 2013 to launching its biggest marketing campaign to promote its BT TV service.
The campaign, which aired on TV on Saturday (24 September), promotes BT’s “rapidly growing” TV service, with OutKast’s ‘Hey Ya’ track as its soundtrack. The TV ad shows programmes found on the company’s service, ranging from the Premier league on BT Sport, to drama Feed the Beast and children&r