How brands overcome the challenge of data overload to boost marketing effectiveness

Businesses are increasingly looking for evidence from marketers that shows why they should invest in the discipline and the impact that investment will have on the top and bottom lines.
In the second episode in this series on marketing effectiveness, created in partnership with Thinkbox, we talk to people who aren’t marketing directors – from Direct Line CEO Paul Geddes to marketing effectiveness consultant Peter Field and Manning Gottlieb OMD’s Richard Shotton – about w