How brands can use door drops to reach young adults

It’s a familiar image in many homes occupied by students or young tenants: A kitchen noticeboard or fridge door covered in unaddressed mail advertising everything from fast food to the latest mobile phone deal.
This group receives the least number of addressed mailshots but, according to the Royal Mail’s The Life Stages of Mail research by MarketReach, these so-called sharers are 75% more likely to respond to door drops than other people.
In shared homes, leaflets containing relevan