How brands can succeed in the struggling casual dining sector

Skip back a few years and the casual dining market was booming, with new restaurants popping up seemingly every week. But the bubble has well and truly burst. 2018 has been a brutal year for the sector, with numerous headlines highlighting brands’ struggles and restaurant closures.
In January, burger chain Byron confirmed it would be closing a third of its outlets. A month later Jamie’s Italian closed 12 restaurants after entering into a company voluntary agreement (CVA).