How brands can spot influencers with fake followers

Conversations surrounding follower fraud have punctuated 2018’s influencer marketing narrative, tarnishing the reputation of an industry built on trust and authenticity.
From exposés across a variety of media titles analysing the quantities of fake followers attributed to the social accounts of brands and influencers, to Unilever chief marketing and communications officer Keith Weed’s pledge to cease working with influencers that have purchased followers, it certainly has bee