How brands can maximise marketing effectiveness

While marketing effectiveness might be rising up the business agenda, knowing how to measure and maximise ROI on spend is still a challenge.
In the fourth episode in this series on marketing effectiveness, created in partnership with Thinkbox, we speak to marketers at brands including Barclaycard, Hiscox and Direct Line, as well as experts in the field from Matthew Chappell at Gain Theory, Mark Ritson and Peter Field on measurement, attribution and long- versus short-term effects.
Diageo&r