How brands are tapping into the sizzling meatfree ‘meat’ market

The Impossible Burger by Impossible Foods.The meat alternatives industry is sizzling and it’s not looking like cooling down anytime soon.
In the UK, 29% of all evening meals consumed are now meat-free, according to research from Kantar, while analysts at Barclays suggest the market could be worth £140bn globally within the next decade.
No surprises then that traditional meat manufacturers such as Kerry Foods and Birds Eye are eyeing the opportunity to offer consumers vegetarian alter