How brands are helping to remove the stigma of mental illness

One in four people in the UK experience mental health problems every year, according to the charity Mind, yet brands are failing to engage with these people in their marketing and advertising.
Marketing Week’s diversity survey, published last year, found that only 8% of consumers think that mental health issues are well represented in British advertising. A parallel survey of marketers also found that of all the diversity issues under consideration – including gender, ethnicity