How brands are experimenting with digital audio advertising

Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR.
With that comes opportunities for brands to target consumers with relevant digital audio ads within playlists, radio ad breaks or podcasts, which can be highly targeted to both a listener’s interests and location.
In the next instalment of Marketing Week’s Digital Decoded series, we speak