How brands are benefitting from blurring day and night economies

Busaba has adapted its setting and menu to take dining from day to nightAs a nation of flat white drinkers and foodies growing up in an experience economy, you’re as likely to see a British 20-something sipping a cold brew coffee and finding recipes on Instagram as you are drinking a pint down their local pub.
Our thirst for bespoke, on-demand experiences means the nature of 24-hour culture is also changing. The thriving nightclub scene of 20 years’ ago has been replaced by coff