How Aviva’s ‘Digital Garage’ is helping the insurance brand disrupt itself


Aviva is hoping to transform the insurance industry by using data and technology to address customers’ biggest pain points and using its marketing to move the conversation away from price and towards service, the level of cover and the claims process.
To do that, Aviva opened a ‘Digital Garage’ in Shoreditch in East London two years ago. It now holds a few hundred staff and is home to its digital innovation and development teams, which house staff including data scien