How automotive brands are blurring the lines between digital & reality

Volvo was one of the first automotive brands to utilise virtual reality with its Volvo Reality campaignFor most people, the experience of buying a car can be a long and laborious process.
As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.
Conveniently, the automotive industry has seen greater focus on digital channels and certainly an increase in creative ad campaigns over the past few years.
Now with many brands utilising Virtua