How Auto Trader boosted performance marketing by taking a test and learn approach

Against a backdrop of an increasingly competitive automotive market, Auto Trader put its foot on the accelerator and shifted its marketing strategy up a gear in a big drive to help it maintain its market share.
Its mission was simple: to increase transparency, foster audience growth and engagement, and gain actionable insight around its display activity – something the brand admitted it had found difficult and time consuming given the complex set-ups and its small team.
To put the wheels