How Amazon's decision to spend billions on video is paying off (AMZN)

For $99 a year, Amazon Prime subscribers get exclusive access to all of its original video content and two-day shipping. The goal is to draw Amazon Prime subscribers in with content and then use the perks to turn those subscribers into consistent shoppers. "When we win a Golden Globe, it helps us sell more shoes," Bezos said at a 2016 technology conference.
In order to determine the entire cost of each in-house production to the company, Amazon considers the total amount spent on marketing and p