How AI is helping brands improve the customer experience

Find quick wins on the road to digital transformation
Virgin Holidays used AI to prove the value of overhauling its email emarketing as it prepared for a full-scale transformation of how it communicates with consumers.
Saul Lopes, Virgin Holidays’ customer lifecycle lead, admitted that when he first joined three years ago its email marketing setup was “complex”; it was using three different tools to send emails, it had a marketing and CRM team without any data analysts, it was