How affiliates can maximise sales on Black Friday

Much has been written over recent years on the concept of ‘peak stuff’, the idea that excessive consumption is filling people’s homes with clutter they no longer want or need.
In an ever more disposable and digitised world, it is another challenge for retailers to deal with.
How this manifests itself in their preparations for peak trading this year is yet to be seen, with the first big test coming on 24 November, the date of this year’s Black Friday.
This event divid