How affiliate marketing uses data to drive decisions

Using data to drive marketing decisions is more important than ever, and there is a huge amount of value to be unlocked within the affiliate marketing channel. The model is evolving, enabling brands to better recognise partners that are delivering the type of customer that is valuable to their business.
For many retailers, their digital marketing spend is dictated by upfront costs – per click or per impression. The affiliate model has always set itself apart with a payment model focu