How Addison Lee is using personaliation to drive expansion and take on Uber

Through a combination of data analysis, optimisation and word-of-mouth marketing, private hire taxi firm Addison Lee is on track to take the business beyond its London heartland.
Following the £30m acquisition of executive car service Tristar International in June, the company is eyeing expansion across the US, Asia and Europe, with a particular focus on the US and the UK. The business has a stable base for success. For the year ending 31 August 2015, Addison Lee’s turnover reac