How Ace & Tate is looking to disrupt the eyewear market

When Dutch eyewear startup Ace & Tate was founded in Amsterdam almost five years ago, it had one mission: to disrupt the eyewear market.
Now with 27 stores in seven countries – including a new shop near Covent Garden in central London – and the launch of its first ever global campaign this week, it is looking to take that disruption to the next level with a focus on virtual eye tests and its sights set on the US.
If one thing’s immediately clear from the Covent Garden store