How a buzzy luggage brand turned TikTok hate comments into a product road map

BÉIS founder and actor Shay Mitchell is taking a surgical approach to relaunching the luggage company's most popular products.BÉISA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider's weekly marketing newsletter.CMOs often treat hate comments on TikTok as a corporate reputation problem. BÉIS, the buzzy luggage brand founded by actor Shay Mitchell, is incorporating them into its product road map.This week, BÉIS (pronounced "base")