30-01-2018 08:23 via marketingweek.com

Hotel Chocolat on its mission to ‘democratise chocolate’

The Hotel Chocolat story is based on a simple mission – to create a new model of aspirational luxury that democratises access to premium chocolate by rejecting the notion of “choco-snob elitism”.
Starting out as an online chocolate seller in 1993, Hotel Chocolat has evolved to become a market leading £105m business with 100 stores across the UK. In 2017 alone the company’s revenue rose 12% year on year, with pre-tax profit doubling to £11.2m.
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