Hostelworld: Young marketers must play a bigger role in shaping brand purpose

More and more young people are looking for careers in marketing, according to CMO Ottokar Rosenberger. And with it now being easier to prove marketing’s impact on revenue and customer growth, he says marketers feel they can get closer to the action.
The travel brand invests 50% of its revenues back into advertising. “This means a career in marketing at Hostelworld has more opportunities than it had before,” Rosenberger claims.
“As marketers, we drive revenue and customer