Hooch slammed for appealing to under-18s with Vine star ad

Hooch has been rapped by the ASA for appealing to under-18s after showing Vine star Joe Charman using a “swimming pool inflatable” in an ad while holding its product.
The Facebook page for Charman, who is also known as ‘the skills guy’ for pulling off seemingly impossible stunts, featured an image of him alongside Hooch branding as well as him drinking a bottle of Hooch. The page included a video, which was labelled “When its [sic] your round … Make it a Hoo