Hiscox claims industry first with new campaign that tracks live cyber attacks

Hiscox is claiming an industry first with the launch of a campaign that will track cyber attacks in real time, as it looks to position itself as the go-to brand for business insurance among SMEs.
For the campaign, which launches Monday (19 February) and was created by AMV BBDO and Goodstuff, Hiscox has set up a ‘honeypot’ test server that detects attempts at unauthorised access. The server is very similar to one a small business would have and in tests Hiscox found that it was gettin