High time: How brands can capitalise on the CBD explosion

It is fair to say cannabinoid (CBD) is gripping the UK. From beauty masks to coffee, the seven-leafed symbol is popping up more than ever before, spanning sectors and target audiences.
The number of CBD consumers shot from 125,000 in 2017 to 250,000 in 2018, according to the Cannabis Trades Association UK. While a separate study by the Centre for Medicinal Cannabis (CMC) estimates there are 1.3 million regular users of CBD in the UK, with 6 million people having tried it in the last year. Furth