Here's what makes the developing Ford-VW alliance unique: 'coopetition' (F)
The emerging VW and Ford alliance makes use of an interesting concept, balancing cooperation and competition.
Ford CEO Jim Hackett, who is overseeing an $11-billion restructuring of Ford, called this model "coopetition" after the two companies announced an expanded partnership on Friday in New York.
Coopetition means that Ford and VW can save money on shared engineering while breaking ranks later when they take new vehicles and services to market.
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