Here's how Twitter explained its struggles after a sad earnings report (TWTR)

Twitter's stock plunged more than 11% after hours on Tuesday afternoon after it delivered disappointing Q2 earnings.
The biggest driver of the crash was the company's guidance for next quarter, which was significantly lower than predicted ($590 million to $610 million versus the $681.4 million analysts expected). 
Twitter blamed the low guidance on the fact that there was "less overall advertiser demand than expected." Brands didn't want to give Twitter their money. 
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