Helen Edwards: The marketing discourse is sorely lacking in respect – let’s change that in 2019

A news story towards the back end of last year is all the impetus we need to tell us what to prioritise as we start 2019. It comes down to a single word: respect.
In late October, William Sitwell, editor of Waitrose Food magazine, responded to a business email about a proposed feature on plant-based eating to jest that vegans should be killed one by one. As a marketing communicator – which is what anyone editing an in-house magazine really is – he took to an extreme a trait tha