Helen Edwards joins Marketing Week as a columnist

Award-winning columnist Helen Edwards is joining Marketing Week to write a monthly column for both print and online on brand and marketing strategy.
Edwards has an MBA from London Business School and a PhD in marketing. She is currently a partner at strategic brand consultancy Passionbrand and co-author of the book Creating Passion Brands: How to build emotional brand connection with customers.
She guest lectures for London Business School and is a regular industry judge, most recently for the 2