Heinz ad banned for encouraging ‘unsafe’ behaviour among children

A Heinz ad featuring children, teenagers and adults using using tins of baked beans to drum out the rhythm of a song has been banned by the ASA for encouraging unsafe behaviour.
The ‘Can Song’ ad shows people singing along to a song while using a baked beans can as an instrument. Towards the end of the ad, on-screen text states “Learn the #CanSong”.
It triggered nine complaints, which challenged whether the ad encouraged unsafe practice and whether it featured behaviour