Heineken, Macmillan, Deliveroo: 5 things that mattered this week and why

superHeineken puts focus on employees in ‘rejuvenated’ employer branding campaign
Heineken made waves when its launched its employer branding campaign ‘Go Places’ back in 2016. Used to seeing dull talking heads speaking up about why it’s so great to work at x company, both the HR and marketing industry got a kick up the backside when they saw what Heineken had done.
Fast forward three years and Heineken isn’t sitting on its laurels. The brand’s head