19-07-2016 15:39 via marketingweek.com

Heathrow taps into the ‘Love Actually‘ effect with first TV campaign

Heathrow Airport is launching its first TV campaign, as it looks to create an emotional connection by reflecting stories of why we use the airport. The ad features a five-year-old girl making her way through the airport for her first flight and ends with the tag line ‘To the next 70 years of flight’, in celebration of Heathrow’s 70th anniversary this year.
The TV ad is part of the airport’s wider campaign that focuses on customer stories, through digital, print and outdo
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