Heathrow, John Lewis, Peloton: 5 things that mattered this week and why

Heathrow the best of a bad bunch of Christmas advertising
It might be less than a decade since the advent of the Christmas advert in the UK, but this year there are the clearest signs yet that the strategy is becoming jaded. The number of brands that have gone for marketing that uses emotional storytelling can be counted on one hand; instead the emphasis is on product, price and brand consistency.
That latter point is no bad thing, if retailers spend all year building a brand positioning it mak