Harry Lang: Consumers use the dark web to avoid brands, and we have to accept it

Every social media-savvy adult is aware that Google, Facebook, Amazon and their ilk are not so much service providers as weapons-grade data miners.
Their ability to understand, target, retarget and exploit their users means that consumers are left seemingly powerless to their glittery charms. They seem to know what we want before we do – and then handily serve it through an ad or pop-up with a one-click Paypal link just at the instant we’re ready to buy.
The social networks are parti