16-09-2019 09:00 via marketingweek.com

H&M, P&G, WeWork: Everything that matters this morning

H&M shifts strategy to start selling external brands
H&M is to experiment with selling external brands and products in a bid to attract new shoppers, following in the footsteps of its newer sister brands &OtherStories and Arket.
The retailer confirmed the news after a job ad was spotted on H&M’s website by the Swedish online news site breakit.se. The advert stated that the purpose of H&M bringing in external brands was to “complement” its offer and “a
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