Hack your Christmas: Make the most of downtime

For some, December is the busiest time of year; the culmination of months of media and promotional planning; the litmus test for all the brand building of the previous 12 months, when shoppers give their definitive verdict on your marketing abilities.
For others, it’s one long coast to Christmas; when customers, prospects and colleagues have mentally checked out for the year, leaving you to write off any hopes of productivity and sink into the flow of the plentiful end-of-year parties.
If