Hack your Christmas: Gather competitor intelligence while shopping

It’s easy to get tunnel vision in the run-up to Christmas. Not only does the average marketer have more to think about in order to maximise sales in this crucial period, many will also have one eye on shopping for presents and making arrangements for the holidays.
But shopping isn’t just a time-consuming distraction, it is itself a huge source of insight into how brands other than your own are approaching a key business challenge – and there’s much to learn about business