GSK’s first digital and ecommerce boss on the ‘step-change’ in its marketing

Louise Kristensen has only been in her role as GSK’s first digital and ecommerce director for consumer healthcare for a month, but she has her work cut out.
The newly-created role will see her take responsibility for “shaping and leading” the digital agenda for Northern Europe, covering GSK’s seven digital pillars of search, mobile, content, social, ecommerce, innovation and analytics.
And while she admits she’s still immersing herself into the company culture, she