Growth in branded products outstrips own-label for first time in three years

Sales of branded products at supermarkets outstripped those of own-label lines for the first time since May 2015 over the summer, giving FMCG companies a boost.
According to Kantar Worldpanel, for the 12 weeks to 12 August 2018 branded goods saw growth of 3.9%, compared to an increase of 3.5% across the wider grocery market. Heavily branded categories such as ice cream, savoury snacks and soft drinks performed particularly well, fuelled by the hot summer weather.
Fraser McKevitt, head of retail