‘Gritty, visceral, competitive’: Formula E gears up to move away from eco-friendly image

Environmentally-friendly motor sport Formula E is undergoing a major brand refresh in an attempt to showcase it in a more exciting, grittier and competitive light.
Launching this week, The Fiercely Driven campaign comes ahead of Season 5’s first race on 15 December and aims to ensure the electric car championship is known for more than just its sustainability credentials.
“The brand campaign we are launching is consistent with [our brand purpose],” Formula E’s