15-01-2018 08:25 via marketingweek.com

Greggs, KitKat, YouTube: Everything that matters this morning

Greggs unveils hot food menu with evening appeal
High street baker Greggs is continuing to expand its offer to customers, following the introduction of home delivery and the increased focus on breakfast and healthy options, by testing a menu designed to appeal to evening eaters. Evening is currently the “the part of the day when Greggs doesn’t trade”, CEO Roger Whiteside is quoted saying in The Guardian. “Hot food is the last of the big food trends we have chosen to purs
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