Greenpeace, BT & influencer marketing: 5 things that mattered this week and why

BT and EE shift strategy as they move marketing for both brands into one role
When BT bought EE in a £12.5bn deal two years ago many were convinced it meant the end of the EE brand.  However, BT insisted that it was essential to keep the two separate and there was no plan to merge the two.
While both brands are still in existence, they are now working much more closely together. And this highlighted by a restructure that will see a new role managing director of marketing for consumer