Google’s VP of video ads: ‘There is a high cost for marketers that bore our users’

Google has used Advertising Week in the US to announce several new features for its ad network.
So what are they?
Cross-device remarketing for Google Display Network will allow marketers to target the same user regardless of the device they are using, in order to help advertisers tell a single, coherent story. It will also allow brands to dictate how frequently a user sees an ad across multiple devices.
The move will allow Google to rival Facebook’s cross-device strength, wh