Google’s tighter ad rules for YouTube ‘don’t go far enough’

Google is making big changes to the ad rules on YouTube as it looks to clean up the site amid ongoing issues for marketers around brand safety.
The update means YouTube will impose stricter criteria on the types of videos that can generate ad revenue and introduce a new review process for ‘Google Preferred’, its premium content. It also claims it will offer greater transparency around where brands’ ads are appearing and simpler controls.
However, while the ad industry has welco