‘Google’s problems equate to the ad industry’s VW emissions scandal’

Speaking during an Ad Week Europe panel hosted by Channel 4 this morning (21 March), marketing experts agreed the current brand safety concerns around Google were similar to the infamous emissions scandal that rocked Volkswagen back in 2015.
Due to concerns their ads were appearing next to extremist content on YouTube, the likes of The Guardian, M&S, McDonald’s, L’Oréal, Audi, the BBC, Sainsbury’s, Argos and even the UK government have all recently pulled advertising