Google, Uber, Costa: Everything that matters this morning

Google rebrands its ad tech stack as it looks to streamline services
Google is rebranding its ad software, getting rid of the DoubleClick and AdWords brands as it looks to streamline services and make it easier for advertisers to understand what it offers.
The rebrand will see Google Ad Words, its tool for buying ads, renamed as Google Ads. It will offer inventory on Google search, YouTube, the Google Play app store and across three million third-party websites.
Google is also bringing together