Google: ‘Too many brands are doing VR just to say they are doing VR’

Speaking at an event held at the YouTube Beach in Cannes, Aaron Luber, head of Google VR partnerships, said one of the biggest mistakes brands, and other content producers, make is to overthink VR.
“Lots of brands think they need to do [a video] in VR just to say they are doing it in VR. They need to think about why they are making a VR video in the first place,” he said.
Read more: Jaguar says VR is helping it sell an ‘incredible amount of cars’ as it launches Andy