Google reigns supreme as world’s most valuable brand

After several years of snatching the prize from each other, Google has managed to fight off Apple to defend its position as the world’s most valuable brand in Kantar Millward Brown’s 2017 BrandZ ranking.
The internet giant has extended its lead after achieving a 7% increase to $246bn, compared to Apple’s 3% rise to $235bn, meaning there is now a 4.4% value difference between to two global leaders. Last year it was far closer at 0.3%.
Microsoft (third) and Facebook (fifth)